The Holland Group, LLC was created to provide a variety of hospitality services ranging from:

  • Filling General Manager positions on a task force, temporary, or transitional basis

  • Assisting with pre-opening, acquisition, and brand conversion critical path / process project management 

  • Hotel performance improvement - turnaround, rebranding, and repositioning

  • Enhancing customer experience 

  • Improving quality assurance and brand compliance

  • Increasing associate engagement

  • Conducting other operations related activities

Our Mission - 

To bring a relationship based, customer-centric approach to providing profitable hospitality by delivering performance improvement at all levels.


There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
— Sam Walton